Category: Design

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Many people want to achieve specific styles or look for their living rooms. After all, the living room is the central hub of any home, and it’s the one place where householders would entertain visitors and guests to their abodes.

If you’re thinking of creating a retro-inspired look for your living room, you’re probably here because you’re unsure where to start. That’s because there are so many different options and concepts you can consider!

Thankfully, there are a few ways to create the perfect base for a retro-inspired living room in your home. Here are some ideas to help you get started:

Colours

First of all, you need to consider the colour scheme for your living room. The colours you choose will depend on what era of history you want to use as the basis for your inspiration. For example, a 1970s living room will mainly consist of orange, yellow, green, and brown.

If you’re thinking of an art deco style look for your living room, you may want to stick with more neutral tones for your colour scheme. Consider looking at Pinterest or Google Images for some era-relevant colour scheme inspiration.

Patterns

Next, you’ll need to think about whether you wish to incorporate patterns. In most eras, patterns got used to some degree in carpets, walls, and even ceilings. Geometric patterns are usually a safe bet for all retro-inspired living spaces.

If you can’t find a suitable pattern wallpaper, for example, it’s possible to have some custom-made. It can be helpful if you have a specific pattern in mind, but no one sells such wallpaper from the usual High Street or online sources.

Wall Decorations

You might have the right colour schemes for your walls and even use patterned wallpaper on some walls. However, if your walls are otherwise bare, you need to add something to them and turn them into focal points in your living room.

For example, you could get some vintage photos and put them in attractive period-correct frames. These days, the Internet makes it easy to find places that sell antique photographs, or you could find some locally from a retail shop that sells vintage photos.

Another idea might be to adorn your wall with retro movie posters if you’re a fan of the silver screen.

Other things you could put on your walls include retro wall lampshades. Consider having them wired up to dimmer switches so you can create the perfect ambience in your living room for any occasion.

Furniture

One final thing to consider for your retro living room is furniture. While it’s possible to buy some vintage-inspired furniture from various furniture retailers, nothing quite beats purchasing items made in the era that inspires your living room look.

If you’re buying furniture that is several decades old, you could always have it reupholstered or restored to its former glory. Places like Facebook Marketplace are ideal for finding vintage furniture, and some items might even get given away!

A brand identity both encompasses and reflects every element of your business. While the visual assets of your brand, such as its logo or fonts, are part of your identity, branding is about much more than simply designing an emblem or choosing corporate colours.

To create a successful brand identity, you’ll need to spend time thinking about the values and ethos behind your business. By channelling these into your brand, you can be confident that your identity will be authentic. To great a head start on creating a brand that will outperform your competitors, take a look at these top tips and supercharge your brand identity now:

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1. Identify What Your Brand Identity Consists Of

If you’ve never created a brand identity before, you might be surprised at just how much goes into it. A brand should include various elements, including website design, logos, custom typography, video and motion, iconography, data visualisation, graphics, photography, colours and interactive features. Furthermore, these assets need to be useable across a variety of mediums, which means your designs will need to be tested to ensure they work well at varying sizes, in print and online.

2. Consider Reviving an Existing Brand

Building a successful brand doesn’t happen overnight. If you want to fast-track your brand creation, why not consider reviving an existing brand? Take a look at the history of Alsta to see how Angus MacFadyen successfully brought an existing brand back to life. By building on the trust and authenticity of the brand name, you can ensure your current enterprise benefits from the same recognition and attributes.

3. Be Memorable Yet Flexible

A brand identity should be memorable and consistent, but these aren’t the only things it should be. Over time, your business will change and evolve, so it’s important your brand identity can change with you. It can be a fine line to balance consistency with flexibility, so spend time thinking about how your brand identity will adapt to your changing business. By choosing scalable designs and flexible assets, you can retain the freedom to subtly modify your brand identity, as and when you need to.

4. Focus on Customer Personas

Your brand identity should reflect your company’s personality and ethos, but it should also be an identity that your customers want to engage with. When you’re creating your brand identity, be sure to use your customer personas to inform your decision-making. A company selling cutting-edge products aimed at Gen Z probably won’t benefit from a traditional brand identity, for example. By using your customer personas to help create your brand, you can ensure that your target audiences will actively want to engage with your business.

Using Your Brand

Your brand identity should be apparent in everything you create, from your website and social media posts to your products or services. When you can successfully incorporate your identity into every facet of your business, you know you’ve created an identity that represents the core values of your enterprise and speaks to your target market.