Category: Design

Photography is really an abstract art posing as conceptual realism. You’re not just capturing something as it is, but rather, you’re capturing a perception of what something is. We all know that although cameras work a lot like the human eye, they don’t’ see as we do. They have better focus, more range of color interpretations and they can even make optical illusions where once there were none to be found. Maybe that is why neutral is so important for us. In so many ways, neutral backgrounds are useful to our eyes and it’s because they help us to perceive objects both as they are, and as they could be in our minds. But where does this occur in the real world?

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Product photography

If you were a small business, you would want your product to be shown in the best light. There’s no other way to do this than in a photography studio. This is because the neutral background, adaptability for the space to become anything you want, (which helps in perception manipulation) and lighting changes, is so useful to product photography. You can hire a photography studio that can look like a living room, a garden, an outdoor living area or pretty much anything you want. They are inherently empty but not quite, empty. They have room to maneuver, change, adapt and be made in such a way, as to build up the image of a product. The most important thing is, having neutral walls. White, beige, cream, silver, black and grey are the colors permissible.

Bringing out your features

Neutral Backgrounds are also used for headshots. Actors want their features to blossom and stand out, so a white background is chosen. But for those that want to change the shape of their face, or perhaps bolster their age, they could choose a black background instead. It’s a tug of war that’s been going on among actors for many decades, in terms of which is better. But the truth be told, they are both better than having something in the background. The entire focus should be on you. And the only way to do that is to use colors which don’t conflict with your skin, eyes and hair. Headshot photographers charge a petty penny too, because they know how to focus on your face and yet still keep the neutral background in focus too. This way your features can look both natural and more defined.

More depth and variety

Modern homes have neutral walls and that is a godsend to photographers in the real estate market. By having white or black walls, the decor stands out more. The changes of shape, color and size, play a more magnified role in the photography of interiors because of it. It’s also why so many people like the minimalist style, because they want more of what they like, to stand out and not be overshadowed.

The neutral background in photography is at first glance, rudimentary. Bt actually, when you do it right and you have the right subject, you bring out the best in it.

Finding good staff is not easy, especially for start-ups. Because especially in times of a shortage of skilled workers, they fight against established large corporations in recruiting. In addition to their long-standing, good reputation and above-average salaries, they can offer something else. A high degree of security that the salary will be paid at the end of the month. Even if resources may be limited at first, start-ups should rely on a high level of professionalism in recruiting from the start. After all, the success of your own business model also stands or falls with good employees. And even if start-ups are usually unable to pay the comparatively high salaries of corporations, they often have completely different arguments to convince job applicants of themselves. 

Photo: Unsplash

Quite a few employees are now attracted to an exciting task in a young company. They want a dynamic environment with many like-minded people, the opportunity to implement their own ideas and exciting development opportunities. Perhaps even the prospect of company shares in the rigid corporate structures with a range of tasks that are clearly defined for years in front. Here you can find out what start-ups should definitely consider when looking for employees. This is in order to win over potential employees, which channels can be used in the search and why.

Plan sufficient resources 

Good employees do not fall from the sky, but have to be searched for, which is very time-consuming in most cases. They may come from all over the world. There is such a thing as a global talent visa. Plenty of skilled workers are found abroad. Don’t limit yourself. 

Sufficient time and a corresponding financial budget should be planned for the search for personnel right from the start. Because whichever type of tender you choose – most of them are simply expensive. The complex task of finding employees should best be spread across several people. A team member could look through the applications, and send confirmations of receipt. They must document the most important applicant key data. However, the boss should definitely be involved in the selection of candidates and the conduct of the interviews. In small start-up teams, it is particularly important that the personal chemistry is right and that the new employee is a good fit for the company. In addition, the new employee should ideally be entrusted with responsible tasks right from the start. 

Develop a clear requirement profile 

Even if everyone seems to do everything at the beginning, things can go awry. Sometimes, clearly defined processes are often missing. Therefore, a clear requirement profile should be created.  In the first few months of business activity, this is often only possible by the founders themselves. This is why the first employees have special priority and the search for employees should be a top priority in this phase. Because the first employees often have to have a particularly high level of commitment, flexibility and a hands-on mentality. They also have professional qualifications. You can find the best workers by being honest and open about what you want.

Unfortunately, obesity in children is a very real problem at the moment. This is an issue that has been extensively documented on television as of late. More and more parents are becoming concerned about their child’s eating habits. There has also been several health critics who believe as a nation people are not aware of what they are really eating. This is a problem, and it is a problem that needs to be tackled. 

However, people are scared because they only see drastic measures as a solution. Furthermore, a lot of parents have not got a clue regarding where to start when it comes to deciphering what their child should be eating and what they should not. This is through no fault of their own, yet merely a signal of how difficult this is for most families. Nevertheless, there are some innovative solutions that can be used. These solutions may not be elaborate, yet they are effective. And one of these is to use cartoon advertising in order to help tackle obesity in children. 

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Children are more likely to listen to cartoons

Imagine the following two scenarios. Scenario one revolves around an advertisement whereby an adult is merely telling children they need to eat better food. Scenario two revolves around a popular cartoon show, such as the Tom and Jerry cartoon, whereby the main characters express the importance of being healthy. Who is the child most likely to listen to? In 99% of instances you could bet your bottom dollar that kids are more likely to take notice of Tom and Jerry. This is because they view the cartoon characters as fun and exciting. They will think; well if it is good enough for Tom and Jerry then it definitely is for me. However, if you are to go for the adult option then children may view healthy eating as a chore; this is because most children see anything their parents ask them to do is a task. 

The cartoons themselves can help tackle obesity

A lot of people fail to acknowledge the positive messages showcased within these cartoons that relate to healthy eating and a healthy lifestyle. For example, in the Tom and Jerry cartoon you see just how much exercise the cat and the mouse get! This is of course not the main message behind the story, yet it indirectly promotes a healthy lifestyle within your child. There are more examples of this. For instance, there is Scooby Doo whereby the dog gets several treats known as Scooby snacks if he does well. This establishes the notion that treats are allowed, yet they are only allowed in moderation. 

People view cartoons as fun, and therefore healthy eating will be fun too

Why do children like cartoons? The answer to this is rather simple; because they are fun. This is also why they like playing cartoon games on devices like a 15 inch gaming laptop. Therefore, if your child comes across a cartoon advertisement then they are also going to deem this as fun and exciting. This presents a fantastic basis for commercials because children are likely to be associated the advertisement with enjoyment. This means that you have a much higher chance of children wanting to eat healthily. 

In the current day and age it can be very difficult to tackle obesity in young children. Nevertheless the combination of cartoons and strategic advertising can actually provide fantastic results.