Habitat AW14 Preview

Habitat is one of our favourite British brands. Shopping at their stores is always a treat and our studio is full of their products – we sip our morning espresso from a York porcelain mug and read next to the Bobby table lamp.

Last week, we attended the Autumn Winter 2014 collection preview hosted at Bargehouse, a raw, distinctive and atmospheric warehouse space in Oxo Tower Wharf on London’s South Bank.

For AW14, Habitat looked at the idea of ‘Variations’ exploring ways that materials and shapes can be put together and that designs can be fragmented, assembled and then re-assembled. These concepts have been applied across all areas of the collection.

We particularly like the New Scandinavian look which is clean, simple and elegant with its pure shapes and curved-off corners. We also enjoy the Walnut look which feels very contemporary with black metal elements and simple sculptural shapes. The patterns also caught our attention – choppy and spontaneous combinations of patterns were deconstructed and fitted back together to create a geometric jigsaw that is colourful, playful and fun.

Thanks to our London-based contributor Jess Maddock for attending and documenting the event, and Habitat for the invitation.


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