Promoting a brand requires a combination of many strategies. While digital platforms have become very popular, the use of branded products is still quite effective. Therefore, any business can use branded items such as branded duffle bags to tell as many people as possible about their products.
Are branded duffel bags a game changer in brand promotion? Well, yes, and there are numerous reasons for this. This article will share more insights on why businesses and organizations should consider using branded duffle bags as promotional items.
What Is a Branded Duffel Bag?
Many people know what duffel bags are because they are commonly used to carry fitness gear. They are large bags with one main compartment and a shoulder strap. As such, they provide a large side surface where companies can brand their name, logo, or slogan.
A branded duffel bag is commonly used by health, fitness, and sports enthusiasts, making them effective in promoting businesses and organizations that are related to these areas.
How to Design a Branded Duffle Bag
Now that you know what a branded duffle bag is, you can take advantage of this effective brand promotion product. Since it is a big bag with a high cost to buy and brand, a business might decide to partner with a bag retailer to sell its branded bags.
So, how do you design one? First, consider the needs of your target users to make a functional bag that will compel users to carry it. Also, consider your theme colors to ensure that they are factored in when customizing the branded duffle bag.
The most important thing is the branding message. According to experts at RocketBags, a company that sells branded and custom bags, a combination of your business logo and name is very common. However, there is no limitation on how to use it. Others add a website or a marketing slogan.
Benefits of Using Branded Duffle Bags to Promote a Business
Deciding to use a branded duffle bag as a promotional item has many benefits. Let us look at the most common ones here.
- Brand exposure and visibility – Every business would like to be known by as many people as possible. One of the best chances to make your brand known is by using branded duffle bags. Users will let as many people as possible know about your business as they carry these bags around.
- More brand reputation – Do you want people to appreciate your brand as superior? Just use a branded duffle bag made of high-quality material with stylish designs and functionality. This is definitely a game-changer in your business.
- More customer engagement – Including the company website and social media platforms triggers more interest in people, and this increases traffic and engagement.
- More customer conversion and sales – The ultimate goal of using any marketing strategy is to increase sales and profits. Using branded duffle bags increases conversion because people associate your brand with quality. Eventually, your profit margins will increase dramatically.
From the above insights, it is clear that branded duffle bags are a game-changer in brand promotion. You need good planning to design, buy, and give them out to users. You are most likely going to sell them, but ensure that you provide value for money so that as many people as possible can use them.