Author: Igor

  • First steps of planning an event

    Planning an event can be a stress-inducing experience.

    The success of the event rests entirely on your shoulders. And hosting an event can be a pivotal first step into the limelight for any burgeoning business.

    If you’re organising an event for the first time or you’re a seasoned events planner just hoping to brush up on their skills, you’ve come to the right place.

    With this piece, we’re hoping to create a helpful resource that documents the first steps of planning an event.

    Whether you’re attempting to organise a trader fair or a business conference that attempts to corral all of the leading figures in your industry into one space, you’ll find valuable insights into the main priorities for event planners.

    Choosing the right venue

    According to Vario Productions, an event can’t be deemed a success unless it is hosted in a suitable venue. Selecting the ideal venue isn’t just about viewing different spaces and electing to go for the most impressive one. Instead of being overawed by an eye-catching façade, you should prioritise venues that can cater to all of your requirements.

    Depending on the reason for your event, you might value certain factors differently. If you’re hosting a dinner for an awards night for example, you might want to choose somewhere that is well known for combining high quality food with excellent service.

    If, on the other hand, you are focused on safely squeezing as many people as possible into your networking event, you might want to opt for a venue with a larger capacity.

    You can’t overlook the importance of toilets. Portable toilets are a great way to cater for an outdoor event.

    A vital consideration for any event is location. If you’re expecting people to travel from slightly further afield, you’ll want to pick somewhere that has strong transport links. A central location that is accessible by multiple forms of transport is likely to attract more guests. And, if you’re expecting guests to travel from abroad, you need to pick somewhere that has accommodation nearby.

    Booking the talent

    Ultimately, potential attendees have to get something out of your event. This is sometimes called your value proposition.

    It could be the opportunity to exchange ideas and contact details with the movers and shakers of your industry. It could be a chance to learn from a number of more experienced and better established business leaders.

    Whatever it is, it needs to appeal to your target demographic.

    Securing a headline event that really captures the attention of prospective attendees can be a real boon to your marketing attempts too.

    How to market your event

    Developing an immaculately constructed marketing strategy demands time and research. Once you’ve decided on a demographic to target, you should then use data-evidenced insights to maximise your ability to entice them to buy a ticket and attend.

    For example, understanding the social media platforms that your chosen demographic are most likely to use will allow you to select the most effective marketing channels to use.

    If you’re promoting an art exhibition that curates work from local artists, you might benefit from using targeted Instagram ads. If you’re hosting a business skills workshop, you might be better publicising the event on LinkedIn.

  • Soothing Your Stressed Soul: 6 Practices To Perfect

    It might be an underestimation to say that we are struggling to smile in this day and age. We can feel that we are constantly on the go to find something, only to be bitterly disappointed by the outcome. People that spend years trying to get to a certain level in their career or relationship status can find that the grass is not always greener on the other side. 

    But what is the answer to this, is it about changing these external things, or is it about changing yourself? When we find what we are looking for, we may just end up looking for something else and feeling anxious, and this is why sometimes we need to learn to calm our souls and learn to just be. But how can we do this?

    Image via Pixabay

    Embrace Solitude

    Unplugging from life and everything associated with a connection can help us to switch off the external voices and noises. A lot of people do things like digital detoxes to gain some sense of clarity, and if this doesn’t work for you, you may want to find hobbies that are restorative and actually benefit you because of their solitary nature. Something like fishing is not particularly high on everybody’s list, but if you are someone who is constantly travelling because you are looking for answers to the world and everything in it, fishing can give you a focus and anchor yourself so you can have that opportunity to stop thinking and just be. 

    Fishing is one of those pastimes that’s not about the end goal, but about the journey itself. You can get started by getting the right equipment or having women’s fishing tops so you can have a bit of style, but really, you just need to have the basics to get yourself started. Fishing is one of those things that is like meditation, but you can try any solitary practice, just as long as you are truly unplugging from the world.

    Stop With the Personal Development

    If you are constantly on the go trying to better yourself, you’re not giving your mind, body, and soul the opportunity to catch up. There are information junkies out there that are constantly looking for something new because they’re trying to get to the core of who they are. Sometimes, we need to take time out from all of this information swamping us on a regular basis. 

    The fact is that if you are a personal development obsessive, all this information will still be there when you get back, but taking time away means that you can ask yourself the right questions and gain more clarity on the things that actually matter. When you take time out from all of this stuff, it helps you to really focus on the things that are going to benefit you now, in five years, and much further down the line.

    Stop Reading Facts Before You Sleep

    Following on from those information junkies, if you really want to fall asleep properly, you might like the idea of a bit of self-help before you go to sleep because you are more relaxed in the knowledge that you’re giving yourself something that’s going to help your soul. But we need to swap these things out for something funny every now and again. If we give ourselves lots of inspiration right before going to sleep, does this mean we’re going to rest properly? 

    Take time out to read things that make you laugh and are going to feed you in another way. We live in a world where there’s just so much bad news. When we check our phones constantly, we are almost looking for negativity, which is going to reinforce a negative frame of mind. Make a break with this and just find something that makes you laugh until it hurts.

    Stop With the Anger

    Anger is an energy, however, if we are frustrated with the state of affairs in the world, we’ve got to set time limits. Anger is one of those emotions that can easily cause us to burn out. And while many of us are angry because we are empathising with the pain of others, we end up drowning in this sea of sorrows. 

  • Evie Cahir

    Evie Cahir

    We recently discovered the work of Evie Cahir, a Melbourne-based illustrator who has worked for clients the likes of Vice and Neon Magazine and is inspired by drawing on public transport.

    Evie says that there isn’t a technique as such in her work. She simply layers coloured pencils, applies weak watercolour washes and peels off strips of masking tape until she feels that the work is complete.

    We especially like her project Mapping Melbourne – developed on her many trips across the city – and also her self published zines.

    www.eviecahir.com

  • How You Can Help Reduce Greenhouse Gas Emissions at Home

    How You Can Help Reduce Greenhouse Gas Emissions at Home

    With climate change becoming a more pressing issue, you might want to consider ways in which you can reduce your carbon footprint. While no single action will make a big difference, the cumulative impact of many small changes could be quite significant. Here are some simple things shared by local law 97 experts that you can do at home to help reduce greenhouse gas emissions:

    Image via Unsplash

    Advocate for energy efficiency

    • Talk to your utility company. Ask them what they’re doing to reduce greenhouse gas emissions. Ask if they have any programs that help lower energy usage and costs, such as rebates on energy-efficient appliances and incentives for solar panels.
    • Talk to your local government officials. Find out whether the city or county has an environmental protection office, which might be able to recommend ways you can help reduce emissions in your neighborhood.
    • Talk about it with friends, family members and coworkers. Get them involved too! It’s easier than ever before to connect with like-minded people in real time from anywhere in the world through social media channels like Facebook groups or Twitter chats—and this is especially true when it comes time for actionable ideas on how you can all work together towards common goals as a community (for example: reducing greenhouse gas emissions). You may also want consider creating an official community group dedicated solely towards encouraging conversations about climate change education; this could include weekly meetings where experts are brought onto campus by various departments within campus administration specifically designed for students who are interested in learning more about these topics but simply don’t know where else they would go outside of class hours due their busy schedules”

    Conserve energy

    You can reduce your home’s carbon footprint by conserving energy. Here are some simple ways to do that:

    • Turn off lights when you leave a room. This is an easy one—just remember to turn off the lights before you leave, even if it’s just for a few minutes.
    • Turn down the thermostat, especially when no one is home or asleep. You’ll save money and reduce greenhouse gas emissions in one fell swoop!
    • Use energy efficient light bulbs in place of incandescent bulbs wherever possible—they use less electricity and last longer than traditional bulbs (and they’re usually cheaper than their counterparts as well).

    Purchase power from the grid with a clean energy provider like Arcadia Power

    Choosing a clean energy provider is one of the most impactful things you can do to make your home more sustainable. If you’re already a customer with an existing utility company, find out if they have options for clean energy. You can also call them directly and ask if they offer clean electricity.

    Even if you don’t switch from your current utility provider, it’s still worth finding out how much electricity you use per month or year. This information will help determine how much it would cost to switch away from fossil fuels and toward renewable energy sources such as solar power or wind turbines in your area.

    If possible, try to get this information from both the electric bill that arrives every month and also by contacting the local utility company directly (a phone call should suffice).

    Reduce your travel carbon footprint

    Traveling to work or school is a major source of carbon emissions. By reducing your travel carbon footprint, you can help reduce the effects of climate change.

    To reduce your travel carbon footprint:

    • Use public transportation whenever possible. If you do not have access to public transportation in your area, consider using shared ride services like carpooling and rideshare programs.
    • Drive a fuel-efficient vehicle (such as hybrid or electric) if possible, and opt for walking or biking whenever possible!

    Choose clean, renewable energy

    There are a number of ways you can reduce your home’s carbon footprint. The first step is to choose a clean energy provider for your electricity, heat and cooling. Look for companies that have been certified by the EPA or the U.S. Energy Association (USEA). At least 70% of all electricity must be generated from fossil fuels in order for it to be considered renewable energy by USEA standards, but it may still qualify as “clean” if there is a low level of emissions associated with its production and distribution compared with non-renewable sources such as coal or natural gas.

    There are also many companies offering carbon offsetting services through which they will invest in projects that reduce greenhouse gas emissions globally as part of their mission to help protect against climate change; these investments might include things like wind farms, solar arrays or even rainforests! This can help you feel confident about your contribution being used effectively towards reducing global warming issues at home – especially since many people don’t know how much carbon dioxide they emit on average per month until now!

    You can help save the planet by using electricity efficiently, reducing your travel carbon footprint

    In addition to helping the environment, you can save money on your electricity bill. If you’re not sure how much electricity you’re using in your home, check out the Department of Energy’s calculator. The first step is figuring out how to reduce your energy use and then how to better manage it once it’s reduced.

    Electricity is a major source of greenhouse gas emissions worldwide—in fact, electricity generation accounts for around one-fifth of all carbon dioxide emissions in the United States alone. That number has been growing over time because more people are using more devices. As developing countries like China and India get economically stronger, their populations are buying more products that require lots of resources (like electronics) and putting them into their homes—and those products often come with a high price tag. Even if you live in an area where there isn’t much industry nearby (like Montana), your neighbors may still be contributing significantly if they own things like refrigerators or washing machines or other big appliances that run constantly all day long while they’re at work during the weekdays but sit idle over weekends when nobody’s home yet still consume energy 24/7 because they keep running when plugged into outlets even though nobody needs them right now!

    Conclusion

    There are many ways to reduce emissions. The more people do, the better off we will all be.

  • 3 Things You Need For Your First Ever Fishing Trip

    If you have never been fishing before but have always wanted to try it, now is the time. Although the world is opening back up after the worst stages of the brutal COVID-19 pandemic, many people are still gravitating towards peaceful, quiet activities in these trying times. 

    Fishing has been a pastime for generations, not just for pleasure, but also for survival. Fishing techniques have been passed down through families – and although most people don’t need to fish to survive any more, these skills are treasured by people all over the world to this day.

    If you are embarking on your first fishing trip, here are three things you need to remember!

    Image credit.

    1. Pack protective clothing for all weather conditions

    Have you ever left the house for the day, thinking the weather would stay the same – then, halfway through the day, the weather switches up on you? Welcome to the world of fishing!If the weather is beautiful and sunny in the morning it could all change by the afternoon, and vice versa. That’s why, for fishing, you need to bring clothes that can handle all weather conditions. That’s not to say that you can’t be ‘fun’ with it. There are some funny fishing t-shirts that you can take along with you for a laugh amongst your friends, just make sure that they aren’t the only thing you guys are wearing.

    Some essentials you will need are:

    • A protective hat and sunscreen. Hats shield your face from the sun and help you avoid sunburn, which is especially important when you’re out on the water. You need to wear SPF to ensure your skin is safe from UV rays!
    • Waterproofs. Waterproof coats, shoes and trousers are essential for every fishing excursion. 
    • A warm jacket. Even on a sunny day, you can become too cold when you are sitting out on the water. 
    • A lifejacket. This one needs no explanation!

    2. Bring all the right equipment you need

    If you have never fished before and are unsure if it’s for you, it probably is not worth buying all the equipment. After all, if it turns out you aren’t a fishing fan, you will have wasted your money. Many places offer fishing equipment for hire. 

    On the other hand, if you’re pretty confident, you will need to purchase some equipment – and trust us, there’s an overwhelming amount of fishing equipment out there. From the right bait, to the cheapest carp rods, to the sturdiest fishing line, you might be boggled by choice. Make sure to consult a friendly fishing buddy who can advise you on the right equipment for your budget, the type of fish you are looking to catch, and the size of your boat.

    3. Invite a knowledgeable buddy to help you with the boat!

    Most importantly, you need to bring along a person who knows what they’re doing. Going fishing by yourself without experience is not only boring, but it’s dangerous too. You need someone with you who has fished before, and can be there to show you the ropes.

    Final Thoughts

    If you are thinking of trying fishing as a new hobby, use this guide to make sure you have everything you need. Don’t skip on the essentials, or you could find yourself in deep water.