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The amount of spend allocated to social media advertising in the US is set to cruise closer to the $50 million mark this year, with current estimates coming in at $47.9 billion. In the UK, while the numbers aren’t as high, it’s clear that budgets are accounting for paid social, with spending climbing from £0.27 billion in 2011 to £3.59 billion by 2019. 

These figures indicate that businesses are recognising the role that social media advertising has in how they market their brand or product. But where is paid social heading? And is it set to become one of the most crucial components of marketing in the years to come? Read on to find out. 

What is paid media?

Paid media is a type of marketing that advertisers pay for. It includes pay-per-click (PPC) advertising and other types of search engine marketing, social media adverts, and display adverts, which are the ads you see on websites or social media. 

Paid media advertising also refers to traditional offline adverts, such as those that appear in magazines and newspapers, along with radio and video adverts, like those seen on YouTube, and podcast ads. 

For those who are planning on investing their advertising budget, paid media will factor highly as it allows businesses to target their audience and see sales conversions. 

What is paid social media?

Paid social media is adding display ads or other types of marketing messages to key social media platforms. PPC and display ads are among some of the most common types of paid social media that are used across the different apps. However, branded and influencer content are also classed as paid social, as influencers are paid to promote products. 

Any paid-for ads on social media will be tagged with notes such as ‘sponsored’, ‘ad’, ‘gift’ or ‘promo’ to set them apart from other content that users see. This has become a major issue in recent years as the number of social media influencers has grown, and there are often news reports that reveal that some Instagram influencers aren’t flagging where they’re advertising a product. 

As more people join the world of social media and with more platforms becoming popular among users, paid social is set to become key to how businesses approach advertising. 

What platforms are used for paid social media?

We’ve already mentioned Instagram as one of the major social media apps that attract advertisers. There are several people who have become household names through their Instagram accounts alone, and advertisers will pay thousands for these names to showcase their products. 

While Instagram is probably the first social media app you think of when you hear the term ‘paid social’, there are other platforms that businesses spend their advertising budgets on. These include Facebook, Twitter, and LinkedIn, as well as relative newcomer, TikTok. 

The platform a business will target depends on the audience they’re trying to reach. If, for example, they’re aiming for professionals, LinkedIn is the perfect match. Should the business be a brand aimed at young people, TikTok could be ideal as the platform’s users tend to be in their teens. 

While the big-hitting influencers can be expensive, brands and businesses can reap the rewards of advertising through them – especially when some influencers have thousands of followers. 

How to improve your paid social media strategy

There are different ways to approach your paid social strategy. Begin by deciding on the platforms that suit your business or brand best. There’s no point targeting Facebook if your core audience are Twitter users. To do this, do some research to find out what social channels your target audience use. 

From there, you can plan how you want to approach your advertising. Will you go down the influencer route or opt for display ads? 

If you’re new to this, it can be tricky to know where to begin. You need to be savvy about how you spend, so it’s worth getting the experts to help set up and navigate paid social. By outsourcing, you can hire the experts who are abreast of the latest trends and updates in the world of social. 

 

So, how will you take on paid social? How much spend do you have to play with? Whichever app you opt for, once you start investing in social media advertising, you’re sure to see advertising in a whole new light.

 

If you are struggling to get to sleep at night or don’t wake up feeling refreshed most mornings, then your bedroom design could be at fault. A bedroom with uncomfortable furniture, not much storage space, or harsh colors could impact your sleep quality in several different ways. And since we spend 7-9 hours per night in bed every night, designing the perfect sleep oasis in your bedroom is a great investment to make. No matter how large or small your bedroom is, who you share it with, or whether you rent or own your home, there are several things that you can do to improve your sleeping space and boost your sleep quality too. 

Get a Comfortable Mattress:

The first step in redesigning your bedroom is to get a mattress that is right for you. If you are sleeping on a mattress that is too soft or too firm, old and sagging or has damaged springs and coils, this could be a major reason why you struggle to get comfortable at night or wake up in pain. You can check out a full list of mattress sizes here to find the right one to fit your bed and figure out what firmness level is best for you based on factors such as your body size and sleep position. 

Use Calming Colors:

Even if you are renting and not permitted to repaint your room, there are several things that you can do to add more calming colors to the space and turn it into a relaxing oasis for sleeping. If you are able to paint the walls, consider colors such as pale blues and greens or a simple and chic off-white paired with soft gray and blush or other pastels. Hanging calming artwork or tapestries might be a renter-friendly option for you if you aren’t able to paint the walls, or even for anybody who just doesn’t want to get messy painting. Choose bed linen, curtains, and accessories in calming, coordinating shades. 

Add Plenty of Storage:

If you are buying new furniture for your bedroom redesign, make storage space a priority. The more space you have in the room for storing your items away easily, the less cluttered – and more relaxing – the space will be. Underbed storage is an ideal way to keep things that you don’t need to access all the time out of the way, such as winter clothes during the summer when your wardrobe is filled with outfits that are suitable for the heat. A built-in wardrobe can also be a great addition for further space. 

Add Some Relaxing Scents:

Relaxing scents like lavender and rosemary have been proven to help reduce stress and can help you get to sleep at night. For the final touches in your relaxing bedroom, you might want to consider room sprays or an essential oil that you can drop onto your pillow at night. Keeping a diffuser in the room is a good way to fill it up with a relaxing scent; you can keep this running during the day or at night before you go to bed. A smart diffuser is a great idea since you can control it using an app on your phone even if you are not in your room or even at home at the time. 

The conditions that you sleep in can contribute in a massive way to your quality of sleep and ultimately, your health. If you’re going to make any investments in your home, your bedroom is likely to be a room that you spend the most time in, and turning it into a relaxing oasis is a great place to start.

If you look around and talk to any successful person in the world, they will tell you about the importance of positive thinking and how it can have a profound effect on your mind. Especially if you are on a road to develop strong entrepreneurial skills, positive thinking will help you succeed in life to a great extent. Positive thinking isn’t about closing your eyes and ignoring the barriers but rather the courage to stand firm in case of different calamities in life. It is the art of leaving yourself open to success and finding ultimate happiness.

Sift through the internet and you will find a plethora of interviews with successful business leaders, each of whom has already talked about the power of staying positive and thinking differently in life. People who tend to overthink end up only confusing themselves. Therefore, positive thinking is what helps you to become a better problem solver in life.

What is Positive Thinking?

The simple idea about positive thinking is when your mind is in a good place and only good things enter your life. When you learn to be optimistic, you will only allow good things to come in your way. Although it sounds awkward, many people believe, positive thinkers aren’t realists. However, this narrative is bizarre because positive thinkers only look for the solution to a certain problem rather than restraining themselves by negative thoughts and weighing the outcomes strongly. Furthermore, the power of positive thinking is such that it will only attract others like you and the good things in your life.

Positive Thinking Helps in Solving Problems

There is enough evidence out there, which supports the incredible benefits of positive thinking for everyone. Positive thinking allows a person to build their perspective and also their ability to get connected with dots that enables them to solve different problems. In other words, if you’re a positive thinking person and have achieved many successes in life, you can become an inspiration for others by sharing your story. For example, if you want to know how to become a small business mentor, you need to ask yourself and your mind will answer you. To become supremely successful in life, even as an entrepreneur or a business coach or whatever you believe in, you need to have full faith in yourself.

Positive Thinkers have Strong Energy Levels

The ability to see things positively or negatively is known as the “dispositional effect”. According to recent research, scientists have said that people with positive dispositional effects have more energy as compared to those who think negatively all the time. Secondly, when somebody begins to think positively, it allows them to build resilience in their mind. Especially if you want to lead a business and become an inspiration for hundreds of people, you have to change the dynamics of your thought process. You will have to think positively at every step, instead of getting flocked with negative thoughts. 

Did you know that you can drink your way to health? A superfood sparkling tonic from Sunwink, is power packed with plant-based health benefits in every sip. These flavorful tonics are made with supportive herbs that can support your self-care and health efforts.

Easily incorporate liquid goodness into your diet with a simple serving. Promote healthy skin, debloat, detox, and calm – with six delicious flavors of herbal tonic to choose from, everyone is sure to find something to love.

De-Stress

At the end of a hectic day, we look to find ways to alleviate stress. Some of us exercise, read a book, or watch TV, while others may enjoy an alcoholic beverage to unwind. There seems to be a ton of options for energy drinks to keep us alert during the day. Unfortunately, it is hard to find a product to help us relax at the end of our day, without putting us immediately to sleep!

De-stress with Hibiscus Mint Unwind flavored tonic, which boasts hibiscus, mint, and ashwagandha which are known to refresh and relax. Hibiscus contains Vitamin C and is a natural antioxidant. Since one 12-oz serving is only 35 calories, you don’t have to worry about adding a ton of calories to the end of your day. The anti-inflammatory and stress reducing properties of this super tonic are sure to prove effective as well.

To experience a pick-me-up similar to strolling through a garden, you can try the Lemon-Rose Uplift Tonic. The lemon balm and rose ingredients are known to boost a natural up-lift and support good mental health. And once again the antioxidant hero hibiscus completes this tasty tonic.

Self-Care

If you are searching for a healthy alternative to over-the-counter “immunity” supplements, look no further than superfood sparkling tonics. The self-care flavors not only taste great, they provide seasonal protection.

Immunity Berry Tonic tastes like berries with a hint of ginger, and is packed with ingredients to help keep your immunity strong. Elderberry will give it a boost and is also known to be an anti-viral. Gogi berry probably adds to the delicious flavor, but also aids with immune support. Blueberries, the king of superfoods, is nutrient dense and packed with antioxidants.

Now, let’s shine a light on the health issue we never talk about – digestion. Although it’s not usually the first topic to come up at dinner parties, a healthy digestive system is crucial to overall physical health. It is often neglected but remains one of the most important aspects of our diet. Superfood Digestion Lemon Tonic can help restore digestive balance and debloat.

Restore

All of us benefit from a good detox now and then. Sunwink’s Detox Ginger is loaded with the best detox ingredient of all time – ginger. It too is known for its digestive support, and let’s face it, ginger just tastes amazing! This herbal tonic also helps digestion with dandelion root and the antioxidant burdock root.

If you aren’t a fan of ginger, have no fear – Turmeric Recover to the rescue! This awesome herbal tonic has ginger too, but the main ingredient, turmeric, takes center stage. Famous for being anti-inflammatory and antioxidant rich, this superfood is compared to a “post work-out stretch.” It just tastes great and is an excellent drink for activity recovery.

There are several undeniable health benefits to incorporating superfoods into your diet. Sparkling herbal tonics have made the process super easy, by providing plant-based super ingredients in six delicious flavors and counting!

Mocktails

The best part about the six delicious flavors of herbal tonics are their versatility. They can be used as mixers in your favorite cocktail or as complete substitute to alcohol completely!

Try Lemon-Rose Uplift Sparkling Tonic for a cheery holiday mimosa. Or, whip out some Lychee Syrup to mix with this one for a delicious vodka martini. Virtually any mixed drink would be a perfect way to incorporate a little superfood power to your evening.

If you’re feeling a little daring without the alcohol, mix Detox Ginger Tonic with some blackberries and pomegranate juice. This is a delightful non-alcoholic creation that is bound to be a conversation starter. You can also make a Hibiscus Mint Mojito Mocktail with a little club soda and garnish with some mint and you won’t miss the spirits one bit!

With six delicious flavors of superfood herbal tonics, the combinations are endless! There is no easier way to incorporate healthy ingredients to your diet then by simply drinking them. Herbal tonics are a fantastic way to keep your self-care and wellness on track with a busy lifestyle.

Enjoy the convenience of superfoods herbal tonics while taking advantage of all their benefits. De-stress, recover, and even celebrate with flexible superfood ingredients found inside sparkling herbal tonics, and drink your way to health.

When searching for new underwear, we all know the struggle of getting a style or fit that just isn’t quite for you. But have you ever wondered if you were buying the wrong style the whole time? A lot of underwear is often made to be tight fitting and uncomfortable for some. While brief style underwear is very popular, boxers or boxer briefs might be a better choice for comfort and longevity over all. It’s hard to know whether you’re a boxers or briefs style of person without trying them on, but there are definitely a few things you could consider before doing so. That’s why we put together this short guide to help you learn a few of the common pros and cons of both underwear styles and help you make the best decision for you and your body moving forward. Keep reading to learn more! 

Boxers Vs. Briefs 

First and foremost, let’s talk about the differences between the two styles. Briefs are generally cut at the groin area, and have little but plenty of coverage. Boxers are looser, and cover more area down to the mid thigh than briefs which can be a great thing for some. Boxer briefs are a combination of the two and have a tiger fit than boxers, but more coverage down the thigh than briefs. Next, let’s talk about some of the benefits of boxers.

Pros of Boxers

Boxers are extremely comfortable, there’s a reason so many people wear them on a daily basis! Boxers allow your body to breathe and prevent sweat and bacteria from building up in your underwear’s fabric. Plus, they’re super comfortable to double as sleep shorts when it’s time for bed. Boxers are great for those that want a little more comfort and aren’t a fan of things like booty shorts, thongs or briefs. For those that are interested in briefs, let’s talk about some of the benefits of wearing briefs!

Pros of Briefs 

Briefs are a tighter fitting underwear, which can be great for those that like wearing tight fitting clothes or simply just want more support in the areas that it counts. Briefs keep everything safe, and are lightweight which makes them a great option for wearing with a dress or shorts to keep yourself cool and comfortable this summer. Briefs come in a variety of styles so they’re a little more fun to play around with than other underwear types! If you like tighter fitting clothes and underwear, briefs are likely the way to go. However, not everyone wants such little coverage, so you might want to consider going for boxer briefs instead. Boxer briefs combine the two styles to give you a tight fit, but coverage down the thigh.

Cons of Boxers

Because of their loose fit, standard boxers are tough to wear with jeans or any garment that hugs your body. Boxers can get bunched up and show even more underwear lines than panties or briefs do. If you like looser fitting clothing in general, boxers are a great option! But if you’re wanting to wear tight fitting jeans, shorts or anything that hugs your body, you might be left feeling like your pants are stuff with fabric. Another con of boxers is that they don’t always provide the most secure coverage of your private parts, while they do cover a larger surface area. There’s nothing to suggest that this isn’t safe, but it might leave some people feeling a little exposed.

Cons of Briefs

Briefs are said to offer more support, but the downside of that is that sometimes briefs just aren’t big enough to comfortably secure everything down there. It really depends on the individual’s body, but some may find that briefs create an uncomfortable, almost crushing sensation. This can make it hard to exercise or move around. Additionally, they hold everything in one place so some find that they don’t feel as clean and comfortable as long when wearing briefs.

At the end of the day, it all comes down to your style, preferences and body. Everyone’s body is different, and there’s no garment more personal to our bodies than the underwear we wear. Or, if it’s your style, don’t wear. Boxers are great for someone who likes a more loose, comfortable feeling and prefers to not be restricted by tight fitting clothing. Briefs are great for those who want more secure feeling coverage while still feeling comfortable and free to wear whatever they like on top. The right underwear is all about knowing who you are and how you want your body to feel on a daily basis. Take some time to consider what style works best for you and good luck on your journey finding the most comfortable underwear for your body!