Outwitting the weather with Joules

Tom Joule started British lifestyle brand Joules in 1989 designing colourful polo shirts. Throughout the years, Tom grew a customer base who appreciated the design and quality details in his clothing, and sold his products at country fairs across the UK.  But when the foot-and-mouth crisis struck in 2001, Tom lost his main selling platforms due to many of these fairs closing … Read More