Tag: lockdown

  • Lockdown Stories: Trace Collective

    Lockdown Stories: Trace Collective

    Lockdown Stories is a series of short interviews with creative entrepreneurs and businesses that have been affected by the COVID-19 crisis. Since its beginnings, the main goal of Future Positive has been to share inspiring projects happening all around the world and, during these strange and difficult times for independent businesses and creators, we want to continue providing support and visibility. If you’d like to be featured in this series, please get in touch at hello@thefuturepositive.com and tell us your story.

    Trace Collective
    Founded by Antonia and Aroa, Trace Collective is a London-based sustainable brand for women and men using fashion and radical transparency as a tool for environmental regeneration.

    Location: London, UK
    www.thetracecollective.com

    When did the lockdown start for you and how has your business been affected?

    Our supply chain extends across different European countries, so lockdown measures started impacting us early on in March – when the Italian factory where part of our organic linen was been dyed closed down. At the beginning we tried to continue business as usual, which seems unbelievable right now but I guess that like so many business owners we were not willing to understand what the virus was going to mean for business – and life – as we knew it. However, the impact soon cascaded down to all other points of our supply chain until our production fully stopped in mid-April.

    As a small brand, this affected us deeply. We had to send hundreds of individual emails to our Kickstarter backers explaining them that we were not able to fulfill their orders as we had promised, and that we didn’t know when we would be able to do so. We were left with very reduced stock to sell, which put an incredible strain in our cashflow. And we had to cancel our PR launch for our first collection, which was planned for April and backed by several events across London. We saw months of hard work disappear and, worst of all, we couldn’t do much to mitigate the damage.

    Have you found any new ways of working or have come up with new product ideas during this time?

    Yes. We had our first “crisis meeting” early on in March and have changed our approach to work and business development since then. We started working with almost daily goals and check-ins, which have allowed us to be much more responsive to societal changes. And we’ve shifted the focus of our work from sales and brand development to community building and awareness-raising educational events, which are another of the main avenues for us to achieve impact. We were also able to take step back from the extremely fast paced days that come with entering the market as a new brand, and to spend time developing and landing many of the innovations that were in our to-do list.

    What are some of the positive takeaways you have experienced during this time?

    This crisis has made us more agile, more innovative and more determined to persevere in our mission. Curiously, it’s also brought us closer to our impact and reminded us why we started Trace. The “no-sales anxiety” was getting really high when we remembered that at we’re not in the business of selling clothes – we’re in the business of changing how the fashion industry works and how communities purchase clothes. Selling pieces that are designed for circularity and drive environmental regeneration is one of the core ways that we can do that, and a really important one. But it’s not the only one, and this period has forced us to refocus on other areas of activity that we had abandoned a little bit. Re-connecting with this mission was incredibly refreshing and has brought us immense energy to keep doing our work.

    How do you see your business evolving over the next few months?

    At this point we’ve learned not to plan too much ahead, and who could anyway! We have clarity on our impact goals for the next year, that’s our north start and the most important element for our business strategy. Then we have canvased different activities that will help us get there, and we’re testing every week what works and what doesn’t, and pivoting quickly to the next one. What’s sure to come is some exciting new services and a new community platform. This period of forced digital interactions has reassured us of how important face-to-face connection and community building is, so we’re working on ways to be accessible in physical spaces across Europe as soon as it’s safe.

  • Lockdown Stories: Earl of East

    Lockdown Stories: Earl of East

    Lockdown Stories is a series of short interviews with creative entrepreneurs and businesses that have been affected by the COVID-19 crisis. Since its beginnings, the main goal of Future Positive has been to share inspiring projects happening all around the world and, during these strange and difficult times for independent businesses and creators, we want to continue providing support and visibility. If you’d like to be featured in this series, please get in touch at hello@thefuturepositive.com and tell us your story.

    Earl of East
    Lifestyle brand, started in 2014 by partners Niko Dafkos and Paul Firmin, with 3 multi-concept stores in London, alongside their own home fragrance, bath, and body line, which is manufactured in-house.
    Location: London, UK
    www.earlofeast.com

    When did the lockdown start for you and how has your business been affected?

    Things really start to change in early March. As Covid-19 began spreading worldwide, we first felt the effects in our flagship store in Coal Drops Yard, as footfall started to decrease. However, it was on the 19th of March when we made the decision to close the stores, just a few days before the official lockdown as we felt the need to protect our staff and customers.

    All three store locations have been closed since, and as a result so has our program of workshops and events, which are a major part of our business. We have been able to continue with online, and with manufacturing, although on a much more reduced scale. We have since furloughed around 60% of the team, creating a skeleton team to ensure core functions continue.

    Have you found any new ways of working or have come up with new product ideas during this time?

    We were able to pivot quickly, firstly by reaching out to corporations we have worked with previously to create client care packages, and then in the creation of our virtual workshops which are hosted through Zoom. Not only did this allow us to keep the cash flowing it also gave Niko and I real purpose whilst everything began to take a turn for the worse in terms of the spread.

    We have also become much more content focussed on our site, creating a series of content called Ritual over Routine and releasing interviews. We were actually working on both before this happened but it allowed us space to really focus on this new side of the business. Working with the skeleton team, and remotely in what is usually a very much hands-on business has been difficult, but we have a good team in place and daily check-ins and clear tasks have allowed for a new structure to develop. We have really had to rethink a working week and structure our days to always include work, it’s definitely a work/life integration over ‘balance’ but it’s allowing us to stay motivated in what could be a very depressing time.

    We released a collaborative project with KayK goods which is a move to a new category, it wasn’t planned to be a digital launch but we wanted to stick to our time plan, and we created some nice content for the launch. In addition to this, we are currently developing a new line, so we have been able to focus on this, and extensions to our Japanese Bathing Line which has become a best-seller in the last year and has gained particular attention in the last few weeks. We are also in the middle of a project with an agency, which is really exciting.

    What are some of the positive takeaways you have experienced during this time?

    As a team, we have learned a lot and become stronger, I think this can only be viewed as positive. From a business owner standpoint, we have had to face challenges and overcome something unimaginable just a few months ago, you learn a lot through difficult times and I think it has helped us to look at our company again and redefine what is really important. We have seen which areas of the business need more focus, and which are working well. We have seen a lot of traction online and with our community, that has been really positive and something we want to continue to build on.

    From a personal level, Niko and I only made this business our full-time jobs last September, after five years of it being our side-hustle. We had struggled to find a real pattern of work and this has given us the space to determine that, and our actual roles and responsibilities beyond just being founders. It has also given us space to dedicate some time to ourselves, to eating right and exercise, which are essential to long-term success in all areas of life.

    How do you see your business evolving over the next few months?

    It’s really hard to determine right now, but what we know is that our strategy is to protect what we have and build on the great customer base we have built in the past few years.

    The new normal will certainly affect our stores, we are currently making plans to change the spaces and make sure they work well for social distancing and that our team are provided with the safest environment. The structure of our events will change for the foreseeable, and we see digital events still playing a part in that schedule moving forward.

    Wholesale will change but we are unsure of the ways yet, having stockists worldwide has meant we have felt the effects at different times, we have also taken on new stockists during this time and have some exciting new projects in the works. In terms of digital, our focus will remain on becoming more content-driven, we are adding a lot of new products and categories to the site, and these will roll out in-store too. We also hope to release more new products.

  • Lockdown Stories: PAKTA STUDIO

    Lockdown Stories: PAKTA STUDIO

    Lockdown Stories is a series of short interviews with creative entrepreneurs and businesses that have been affected by the COVID-19 crisis. Since its beginnings, the main goal of Future Positive has been to share inspiring projects happening all around the world and, during these strange and difficult times for independent businesses and creators, we want to continue providing support and visibility. If you’d like to be featured in this series, please get in touch at hello@thefuturepositive.com and tell us your story.

    PAKTA STUDIO — Multidisciplinary brand producing ethically hand crafted bags and backpacks and accessories for everyday use
    Location: Bratislava, Slovakia
    www.paktastudio.com

    When did the lockdown start for you and how has your business been affected?

    The precautions started around the 13th March, when there was the first confirmed case in Slovakia. I guess we were quite fortunate in that we were primarily an online store to begin with, so there wasn’t a great jump in terms of how we had to operate. We did close the store to the public, but as it functions as both a studio and store, we are still working here which is quite lucky for us.

    Some places we source materials from had shutdown, and so we had to postpone some projects that we were working on. Honestly we’re just trying to stay positive and empathetic, and focus on surviving as a business through this, and focusing on the community.

    Have you found any new ways of working or have you come up with new product ideas during this time?

    When masks became a requirement by the Slovak government, we wanted to try and do our bit to help. We put together a downloadable plan for people to make their own masks. People then started asking if we could make them for them, so that’s when we started offering them on our website. We sell them at cost price, and offer a 1€ donation for each mask sold to ‘Kto pomôže Slovensku’, which is an organisation which is helping those vulnerable and distributing materials and equipment during the pandemic here in Slovakia.

    With our newsletter too, we’ve also been sharing some of the activities we’ve been doing during the lockdown, in the hope to inspire people and give them something to do during these isolating times. We’ve shared regrowing vegetables from offcuts, recipes for bread and cakes, and we’ve got a few more ideas already lined up for the coming weeks.

    We also offered a sale all of our magazines at 5€, just to give people something new and exciting to read during this time that isn’t necessarily on a screen. Asides from that, we have started working on some other projects but nothing set it stone right at the moment!

    What are some of the positive takeaways you have experienced during this time?

    There’s been a real sense of community and camaraderie during this time, which has been wonderful. People reaching out to make sure everyone is okay, neighbours helping each other, and even within the local businesses there’s been talks on how to help each other. And with the precautions not being overwhelmingly strict in Slovakia, we’re quite lucky that we are still able to go out. So whilst shops, cafes, and bars may be closed, we’ve been going on lovely walks around the city and in the parks and forests.

    How do you see your business evolving over the next few months?

    It’s difficult to really plan ahead at the moment, as there is need flexibility, just trying to keep up and try and offer what people need. We have a lot of projects that we have shelved away that were put aside for more prioritising work, but now that priorities have changed we will be going back to review what projects we have ongoing and which ones would be best to continue at the moment.

  • Lockdown Stories: Silvia Stella Osella

    Lockdown Stories: Silvia Stella Osella

    Lockdown Stories is a series of short interviews with creative entrepreneurs and businesses that have been affected by the COVID-19 crisis. Since its beginnings, the main goal of Future Positive has been to share inspiring projects happening all around the world and, during these strange and difficult times for independent businesses and creators, we want to continue providing support and visibility. If you’d like to be featured in this series, please get in touch at hello@thefuturepositive.com and tell us your story.

    Silvia Stella Osella — Textile & surface designer, trend & color consultant
    Location: Milan, Italy
    www.silviaosella.com

    When did the lockdown start for you and how has your business been affected?

    Social distancing here started pretty early since this is the area where the pandemic first started in Europe. So we have been home from February 24th, and full lockdown started a couple of weeks later.

    I am an independent designer and consultant, so of course my business has been affected; many projects have been cancelled or postponed (with no certainty of the new dates, of course…) I work mainly with companies: textile manufacturers, fashion brands, etc. Now most of my customers are facing very difficult times, and nobody knows how long it will take to really recover from this.

    Also, working at home with a toddler and the idea of schools not reopening will definitely have an impact on our work too.

    Have you found any new ways of working or have come up with new product ideas during this time?

    Luckily I work with many international customers, and the pandemic hasn’t hit any country in the same way; also, I am finally able to focus on some collaborations I never really have the proper time to think about.

    What are some of the positive takeaways you have experienced during this time?

    Slowing down and spending time with my little family, without any doubt. Usually during the year we work so hard and when it’s time for holidays we run somewhere very far for as long as possible! So we actually never get to spend so much time at home, enjoying our time together in its simplicity, taking care of our garden, cooking, playing. I really, really hope that this experience will teach us all to live at a different pace.

    How do you see your business evolving over the next few months?

    I still don’t have a clear idea of when things will get back to normal in my studio. I think it’s probably going to be a pretty slow process, but I am trying to see all this as an opportunity: my work is based on deep research on trend forecasting, color evolution and so much more, and I am really eager to study how this huge, unexpected event will impact on the creative fields.